About Us

Alicia Fashion belongs to Manuel Gonzalez on paper, but this is entirely Alicia’s store. She’s here most days—steaming dresses fresh off a shipment, checking a tag twice because she doesn’t trust the sizing on certain brands, or moving things around a rack until it finally looks right to her.

Alicia spent years managing boutiques for other people before deciding she wanted her own place where she could just call the shots.

Alicia handles the inventory herself. Sometimes that means designing a piece from scratch. Sometimes it means taking a dress that almost works and fixing the one thing that’s wrong with it—lowering a neckline, swapping a stiff fabric, or adjusting a hem. By the time she’s done tweaking it, it’s not the same dress you’d find at the mall.

We keep things small here on purpose, only putting out one or two racks at a time. Alicia inspects every piece by hand—checking the fabric, the stitching, and how it holds up. If it doesn’t pass her test, it doesn’t go out.

Mostly, you’ll find casual, everyday dresses and tops here—just easy, comfortable stuff you throw on to run errands or grab lunch.

If something doesn’t fit quite right, we’ll fix it for you on the house—waist, bust, hem, whatever it needs. And if you’re unsure what size to grab, Alicia will help you sort it out herself. We see the same faces in here week after week.

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